**Melissa Leonard: Paid Media Strategy**
As a results-driven marketing strategist and brand architect, I specialize in crafting effective paid media and brand planning strategies spanning diverse consumer and B2B sectors.
My expertise lies in adeptly navigating cultural trends, identifying brand opportunities, and seamlessly integrating creative and media channels to strategically position brands for success.
With a meticulous attention to detail and a data-driven approach, I am dedicated to achieving measurable outcomes that drive business growth and enhance brand performance.
Beyond my professional endeavors, I am proud to fulfill the role of a mother to three wonderful children. Their daily insights into the world around us add a personal dimension to my work, fostering connections that extend beyond the realm of business.

Areas of Expertise

Connection Planning

All touch points impact people and the decisions they make. Brands today are often fragmented and siloed, but to a customer, they are just a series of interactions that add to a total brand experience. Communication planning aims to orchestrate and guide every consumer touchpoint, whether they are paid, earned or owned.

Agency Management

As a liaison between multiple agencies and clients, I guide all partners to execute work under one strategic vision. I am able to connect brands to agencies and/or consultants while building teams.

Media Planning & Buying

As a senior level media planner and buyer, I have vast relationships in the industry which aids in getting the strongest efficiencies that I can. I believe in customer and creative led planning and work with budgets from the thousands to the millions. I am a believer in creating a fully thought out media ecosystem for brands.

Communication Audits

What is the brand already doing and is it achieving marketing goals? Are your messages competing or complimenting each other? I create a holistic brand ecosystem so that every touch point is meaningful, impactful and efficient.