Building brands that perform.

MWL Communications, founded by Melissa Walker Leonard, brings agency-level strategy with boutique efficiency transforming how brands show up across paid media, communications, and brand architecture. With experience spanning Chase, MetLife, Citi, Siemens, Delta, Aruba Tourism, PBS, Mohegan Sun, Liberty Mutual, The New York Times, Kimberly-Clark, Unilever, Bank of America, and Luxottica, MWL delivers clarity, cohesion, and measurable impact.

Work with Melissa

Trusted by Leading Brands

Chase · MetLife · Citi · Siemens · Delta Airlines · Aruba Tourism · PBS · Mohegan Sun · Liberty Mutual · The New York Times · Kimberly-Clark · Unilever · Bank of America · Luxottica

Logo of OneSight featuring an eye with a globe inside and rays around it, next to the name 'OneSight' in black text.
A blue illustration of a U-shaped design filled with various smaller artsy doodles, and the word 'Likever' written below in blue cursive.
The Chase bank logo featuring the word 'CHASE' in black uppercase letters and a blue octagonal emblem to the right.
The Citi logo with the word 'citi' in blue lowercase letters and a red arc above the letter 't'.
Logo with an eye, a red heart, and the letters L and C, followed by the text "LENSCRAFTERS"
Abstract digital illustration of a lightbulb made with purple and blue loops and lines, with radiating lines around it.
Black and white abstract geometric logo with a cube, diamond, and curved line elements.
Logo of Truth Collective with the words 'Truth Collective' in dark blue and a yellow rectangle containing the letters 'T', 'R', and 'U' in black.
A black ampersand (&) symbol on a white background.
A logo with a blue background and white stylized block letters forming the word 'LOVE'.
Black stylized letter 'A' inside a black circle on a yellow background.
Neon street sign that says 'Naked' with the letter N above.
Black background with a white oval shape centered in the image.
Ogilvy logo with red background and white text

Agency Pedigree

Experience built at respected agencies, kbs, Horizon Media, Naked Communications, Lowe, Saatchi & Saatchi, BBDO, Arnold NY, Sub Rosa, Truth Collective, Select NY, MCS Brands, and Global Glue among others.

This background brings the rigor of global agencies into every project, with the flexibility and precision of an independent consultancy.

Where brand strategy meets media performance.

MWL Communications helps brands find clarity in complexity aligning storytelling, channel strategy, and investment decisions to achieve measurable business growth. Every engagement reflects Melissa’s belief that great strategy should not only inspire creative excellence, but drive results across every customer touchpoint.

Strategic clarity. Boutique precision.

MWL Communications was founded by Melissa Walker Leonard, a seasoned strategist with more than two decades of experience guiding global brands and emerging challengers through transformation.

Her background across top creative and media agencies informs a unique perspective combining insight, structure, and storytelling to help brands make smarter decisions about how and where they show up.

Melissa’s work spans financial services, consumer goods, travel, luxury, and media, delivering solutions that balance creativity with accountability and vision with measurable outcomes.

Strategy built to perform.

Every engagement is grounded in clarity, collaboration, and commercial impact. MWL Communications provides integrated strategic support across brand, communications, and paid media

Brand Strategy & Architecture

Clarify the foundation of your brand.

Development of positioning, messaging, and portfolio frameworks that unite audiences and elevate storytelling. Melissa creates structures that help brands communicate clearly across every channel ensuring consistency, differentiation, and growth.

Paid Media Strategy & Planning

Smarter media through strategy.

Design and optimization of full-funnel paid media strategies that blend creativity and performance. Melissa brings expertise in channel planning, media measurement, and financial-sector compliance to ensure every dollar is efficient and accountable.

Communications & Campaign Strategy

Unifying creative and media to tell one story.

End-to-end communications planning that aligns media, messaging, and creative expression. Melissa builds integrated frameworks that drive consistency across teams, channels, and audiences turning insight into impact.

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