Building Brands with Precision
Melissa Leonard is a brand architect and strategic advisor who brings over two decades of expertise in paid media and communications to leading global brands. Known for uniting creative vision with data-driven precision, she develops integrated strategies that elevate brand equity and deliver lasting business impact. Her work spans financial services, lifestyle, and consumer sectors, where she is recognized for shaping brands with clarity, intent, and measurable results.
Areas of Expertise
Brand & Media Strategy
Aligning brand goals with audience insights to guide every investment.
Agency & Partner Leadership
Orchestrating teams and partners to deliver cohesive, high-performing campaigns.
Paid Media Planning & Activation
Designing and executing cross-channel campaigns with precision and impact.
Communication Architecture
Building messaging frameworks that unify creative, media, and customer experience.
Agency & Client Experience
Melissa Leonard built her career at leading agencies including Naked Communications, Horizon Media, and The Media Kitchen before launching her independent consultancy. She has shaped strategy and campaigns for global organizations such as Delta Air Lines, The New York Times, MetLife and Unilever, bringing brand clarity and media precision to some of the world’s most recognized names.
Let’s Get In Touch:
melissa@mwlcomms.com